Your privacy matters and we recognise the importance of being transparent about how we manage the personal data shared with us.
The Personal Data Protection Act (“PDPA”) is the principal data protection law in Singapore governing the collection, use, disclosure and care of personal data. We are committed to comply with the PDPA provisions and other applicable data protection laws in Singapore in our collection, use and disclosure of personal data.
2. Purposes for Collection, Use, Disclosure and Processing of Personal Data
2.1. The purposes for which we collect your personal data is related to the provision of personal travel, business travel, and meeting and events services, such as but not limited to:
- Processing travel, transportation and hospitality bookings;
- Meeting and events booking including the provision of badges and stationery;
- Website account details (including user login identification and password);
- Responding to travel enquiries;
- Providing customer support and/or technical assistance;
- Catering and audio-visual services;
- Visa application assistance;
- Account administration and billing (including processing fees and payment);
- Travel client policy compliance and expense consolidation reporting;
- Communication of essential travel information;
- Internal marketing analysis;
- Conducting market research and client surveys to enhance the provision of our services.
We also collect personal data for the purposes of marketing products and/or services which you may be interested in, monitoring the performance of our marketing effort, internal job training, and informing you of new developments and services of Pacific Arena and other third parties which we are associated with.
2.2. As the purposes for which we may/will collect, use, disclose or process your personal data depend on the circumstances at hand, such purpose may not appear above. However, we will notify you of such other purpose at the time of obtaining your consent, unless processing of your personal data without your consent is permitted by the PDPA or by law.
3. Collection of Personal Data
3.1.In the course of booking with us, we would have obtained your personal data either via phone, email, and website or in person; there may be occasions when we collect your personal data from a third party. This happens when another person makes travel bookings on your behalf, such as but not limited to the case of a designated travel arranger booking a business trip on behalf of his/her assigned traveller.
3.2. As part of its day-to-day activity, Pacific Arena may collect from you, through various means, including via our websites and/or online travel platform, marketing events (e.g. road shows) and any forms used by Pacific Arena from time to time, some or all of the following Personal Data:
- Name (first and surname);
- Postal address;
- Company name;
- Company address;
- Phone number (including mobile);
- Office number;
- Email address;
- Bank account/credit card details;
- Personal Data of your emergency contacts;
- Travel and booking details (including Passenger Name Record);
- Frequent flyer details or flight membership details;
- Health issues;
- Dietary requirements;
- Travel preferences where expressed (including seats, meals, and special assistance);
- Photographs and images.
4. Storage and Retention of Personal Data
Pacific Arena retains Personal Data as needed to provide our products and/or services, respond to enquiries, comply with our legal obligations, and meet our regulatory agreements.
We will delete, as reasonably possible, or otherwise anonymise any Personal Data in the event that the Personal Data is not required for any reasonable business or legal purposes of Pacific Arena and where the Personal Data is deleted from Pacific Arena’s electronic, manual, and other filing systems it is in accordance with Pacific Arena’s internal procedures and/or other agreements.
5. Data Confidentiality
We will not disclose, share, transfer, sell or rent any of your Personal Data to any third party. We do not send unsolicited marketing emails to our customers. We ensure all information is accurate and up-to-date, and only authorised staff have access to our systems.
6. Specific Issues for the Disclosure of Personal Data to Third Parties
6.1. We respect the confidentiality of the Personal Data you have provided to us. In that regard, we will not disclose your Personal Data to third parties without first obtaining your consent permitting us to do so. However, please note that we may disclose your Personal Data between our brands, subsidiaries, related corporations, affiliates and agents.
We will not disclose your Personal Data to other third parties without first obtaining your consent in certain situations, including, without limitation, the following:
6.4. The instances listed above are not intended to be exhaustive. For more information on the exceptions, you are encouraged to peruse the Second, Third and Fourth Schedules of the PDPA which is publicly available at statutes.agc.gov.sg.
Where possible, Pacific Arena will validate data provided using generally accepted practices and guidelines. This includes the use of check sum verification on some numeric fields such as account numbers or credit card numbers. In some instances, Pacific Arena can validate the data provided against pre-existing data held by Pacific Arena. In some cases, Pacific Arena is required to see original documentation before we may use the Personal Data such as with Personal Identifiers and/or proof of address. To assist in ensuring the accuracy of your Personal Data in the possession of Pacific Arena, please inform us of any updates of any parts of your Personal Data by sending a clearly worded email to the Data Protection Officer at the email address provided at Section 14.2.
8. Transfer of Personal Data Overseas
Your Personal Data may be processed by Pacific Arena, its subsidiaries, related corporations, affiliates, agents and third parties providing services to Pacific Arena, in jurisdictions outside of Singapore. In this event, Pacific Arena will comply with the terms of the Act.
9. Request to Withdraw Consent
You may withdraw your consent for the collection, use and/or disclosure of your personal data in our possession or under our control by submitting your request to the email address provided in Clause 14.2. We will process your request within a reasonable timeframe from such a request for withdrawal of consent being made, and will thereafter not collect, use and/or disclose your personal data in the manner stated in your request.
10. Automated Data Collection
Our website and/or online travel platform may contain web analytic services provided by Google Analytics. This means that when you visit our website and/or online travel platform, a cookie will be stored on your computer or mobile device, except when your browser settings do not allow for such cookies. Google Analytics acts as our agent, which means that we solely determine the purposes for which the data is being used.
- To improve your user experience;
- To remember your preferences;
- To help us understand how our website and/or online travel platform is performing;
- To monitor traffic to the website;
- To enable our website and/or online travel platform to function properly.
Pacific Arena uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your Personal Data and will not knowingly allow access to this data to anyone outside Pacific Arena, other than to you or as described in this Policy. However, Pacific Arena cannot ensure or warrant the security of any information you transmit to Pacific Arena and you do so entirely at your own risk. In particular, Pacific Arena does not warrant that such information may not be accessed, altered, collected, copied, destroyed, disposed of, disclosed or modified by breach of any of Pacific Arena’s physical, technical, or managerial safeguards.
We reserve the right to alter any of the clauses contained herein in compliance with local legislation, and for any other purpose deemed reasonably necessary by us. You should look at these terms regularly. If you do not agree to the modified terms, you should inform us as soon as possible of the terms to which you do not consent. Pending such notice, if there is any inconsistency between these terms and the additional terms, the additional terms will prevail to the extent of the inconsistency.
As part of our efforts to ensure that we properly manage, protect and process your personal data, we will review and update our policies, procedures and processes from time to time. You are encouraged to visit our website from time to time to ensure that you are well informed of our latest policies in relation to personal data protection.
To the extent that any of the communication means which you have provided Pacific Arena with (which may include, your telephone number) is/will be listed on the Do Not Call Registry (the “DNC”), by checking the box on the Consent Form, or by any other means of indication, you hereby grant Pacific Arena your clear and unambiguous consent to contact you using all of your communication means you have provided to Pacific Arena including using via voice calls, SMS, WhatsApp, MMS, fax or other similar communications applications or methods, for the purposes as stated above in Clause 2.1. This will ensure your continued enjoyment of Pacific Arena’s services.
15.1. This Policy only applies to the collection and use of Personal Data by Pacific Arena. It does not cover third party sites to which we provide links, even if such sites are co-branded with our logo. Pacific Arena does not share your Personal Data with third party websites. Pacific Arena is not responsible for the privacy and conduct practices of these third party websites, so you should read their own privacy policies before disclosure of any Personal Data to these websites.
15.2. Pacific Arena will not sell your Personal Data to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites which you may have linked or been directed to Pacific Arena’s website.
15.3. Pacific Arena’s websites do not target and are not intended to attract children under the age of 18 years old. Pacific Arena does not knowingly solicit personal information from children under the age of 18 years old or send them requests for personal data.
16. Governing Law
This Policy is governed by and shall be construed in accordance with the laws of Singapore. You hereby submit to the non-exclusive jurisdiction of the Singapore courts.